summary
Ross has worked a range of contract and freelance jobs through the years from those related to his professional interests to those more closely related to personal interests.
NON-DISCLOSURE AGREEMENT (NDA) 2017
Consultant
Ross was contracted to develop an online marketing strategy, tactics, and templates to implement, which incorporated website optimization and SEO for a leading pharmaceutical sample management company's growth businesses.
Ross met with the head of each unit for business requirements solicitation and he then developed an online strategy and tactics for each unit. One of the objectives was not only to grow audience and conversions, but also to be able to implement the tactics as efficiently as possible.
Ross accomplished this by writing copy for 2-3 primary messages per unit and several secondary messages. He then created a timeline for email communications, which identified the audience and which primary and secondary messages should be included for each email. As a result, the copy was generated for all the combinations of emails to be sent making it 'drag and drop' for the next six months.
Consultant
Ross was contracted to develop an online marketing strategy, tactics, and templates to implement, which incorporated website optimization and SEO for a leading pharmaceutical sample management company's growth businesses.
Ross met with the head of each unit for business requirements solicitation and he then developed an online strategy and tactics for each unit. One of the objectives was not only to grow audience and conversions, but also to be able to implement the tactics as efficiently as possible.
Ross accomplished this by writing copy for 2-3 primary messages per unit and several secondary messages. He then created a timeline for email communications, which identified the audience and which primary and secondary messages should be included for each email. As a result, the copy was generated for all the combinations of emails to be sent making it 'drag and drop' for the next six months.
BROWN-DAUB CHEVROLET 2010
Consultant
Ross was contracted by a local auto dealership to audit and optimize a recently implemented CRM and make recommendations related to the website.
He revised the web site to the extent allowed (proprietary solution) to clarify and simplify site navigation while optimizing the SEO. This resulted in increased leads/prospects (135% over four months), site visitors (125% over four months) and impressions (160% over four months). Key targeted phrases set the prior year went from being unranked in SERP to being 3rd on page 1 of Google, while organic referrals increased by 170% over four months.
Revisions to the CRM led to the dealership scoring 186 out of 200 compared to a national average of 70.
Consultant
Ross was contracted by a local auto dealership to audit and optimize a recently implemented CRM and make recommendations related to the website.
He revised the web site to the extent allowed (proprietary solution) to clarify and simplify site navigation while optimizing the SEO. This resulted in increased leads/prospects (135% over four months), site visitors (125% over four months) and impressions (160% over four months). Key targeted phrases set the prior year went from being unranked in SERP to being 3rd on page 1 of Google, while organic referrals increased by 170% over four months.
Revisions to the CRM led to the dealership scoring 186 out of 200 compared to a national average of 70.
Testimonial
"I wanted to let you know we completed a blind shop of your dealership a few weeks ago. Your dealership scored the highest I have ever seen! You scored 93 on both leads and the industry average is 35! Kudos to you and your team!"
Christine Carter, Senior Account Executive, Cobalt.
"I wanted to let you know we completed a blind shop of your dealership a few weeks ago. Your dealership scored the highest I have ever seen! You scored 93 on both leads and the industry average is 35! Kudos to you and your team!"
Christine Carter, Senior Account Executive, Cobalt.
Nazareth Center for the Arts 2009-2011
The Center brought Ross on board in December of 2009. At the time there was no plan and no budget. He developed a plan that included regular music performances, two per week, from Thursday through Saturday. Attendees were given schedules of upcoming events and asked to join the email list.
Using a free version of Mail Chimp, Ross wrote and distributed an announcement of the weeks' performances and upcoming ones as well.
He also got agreement from the board to do a mix of free shows that would request a donation, coupled with ticketed shows with a $10 maximum. The venue was BYOB and by making arrangements with three area banks, each within a one block walk to the Center, free, off-street parking was available for attendees.
In order to leverage the performers existing fan-base, it was agreed that both parties would promote the event and all proceeds for the night would be split 50-50.
In the first year of operation there were over 100 events including music performances, open mic, poetry readings, poetry open mic, gallery shows, art classes, a joint program with the community YMCA, and four fundraising events - a Garden Tour, a Holiday House Tour, and stages at Martin on Main (a community festival) and the Block Party.
The organization grew in awareness, reputation due to its offerings, and it was able to pay all its bills and began to build a reserve. Ten years later the Center remains in operation serving the community.
Using a free version of Mail Chimp, Ross wrote and distributed an announcement of the weeks' performances and upcoming ones as well.
He also got agreement from the board to do a mix of free shows that would request a donation, coupled with ticketed shows with a $10 maximum. The venue was BYOB and by making arrangements with three area banks, each within a one block walk to the Center, free, off-street parking was available for attendees.
In order to leverage the performers existing fan-base, it was agreed that both parties would promote the event and all proceeds for the night would be split 50-50.
In the first year of operation there were over 100 events including music performances, open mic, poetry readings, poetry open mic, gallery shows, art classes, a joint program with the community YMCA, and four fundraising events - a Garden Tour, a Holiday House Tour, and stages at Martin on Main (a community festival) and the Block Party.
The organization grew in awareness, reputation due to its offerings, and it was able to pay all its bills and began to build a reserve. Ten years later the Center remains in operation serving the community.
COREY LEWIS RACING 2009 - 2013
Manager
In the spring of 2009, Ross connected with up and coming driver Corey Lewis as he was transitioning from go-karts to cars. Initially, Ross offered to help with marketing, a website, and producing a brochure that could be sent to potential sponsors outlining who Corey was, his accomplishments to date, and how they could benefit from being a sponsor.
The relationship grew and Ross became his Manager on a commission basis developing strategies for securing sponsorships, targeting companies that fit the profile he had identified and contacting them by phone and in person when possible.
Ross talked to teams and negotiated with them. This resulted in Corey competing in Sonoma, CA with Team GDT, a race he won. It was in the Star Mazda series (now named Indy Pro 2000), which is the second of three steps before entering Indycar. The following February he secured a spot in the series test session at Sebring, FL.
While the two no long have a business relationship they are close friends and Corey has moved into sports cars, driving in IMSA sanctioned races for Lamborhini. He is a a two time North American Super Trofeo series champion and he won the World Super Trofeo series. In the IMSA Weathertech Championship Series he has won the 12 Hours of Sebring and most recently the 24 Hours of Daytona.
Manager
In the spring of 2009, Ross connected with up and coming driver Corey Lewis as he was transitioning from go-karts to cars. Initially, Ross offered to help with marketing, a website, and producing a brochure that could be sent to potential sponsors outlining who Corey was, his accomplishments to date, and how they could benefit from being a sponsor.
The relationship grew and Ross became his Manager on a commission basis developing strategies for securing sponsorships, targeting companies that fit the profile he had identified and contacting them by phone and in person when possible.
Ross talked to teams and negotiated with them. This resulted in Corey competing in Sonoma, CA with Team GDT, a race he won. It was in the Star Mazda series (now named Indy Pro 2000), which is the second of three steps before entering Indycar. The following February he secured a spot in the series test session at Sebring, FL.
While the two no long have a business relationship they are close friends and Corey has moved into sports cars, driving in IMSA sanctioned races for Lamborhini. He is a a two time North American Super Trofeo series champion and he won the World Super Trofeo series. In the IMSA Weathertech Championship Series he has won the 12 Hours of Sebring and most recently the 24 Hours of Daytona.
Testimonial
"In the short time working with Ross it is easy to point he is highly motivated and very capable. He has quickly adapted his previous experience flawlessly to the motorsports world and I am looking forward to our future dealings".
Grant Maiman, Owner, Maiman Motorsports Development.
"In the short time working with Ross it is easy to point he is highly motivated and very capable. He has quickly adapted his previous experience flawlessly to the motorsports world and I am looking forward to our future dealings".
Grant Maiman, Owner, Maiman Motorsports Development.
NewsOverCoffee 2004 - 2011
NewsOverCoffee was one of the first hyper-local community websites in the United States. Initially launched in 2004, Ross pulled back, revisited his strategy and relaunched in early 2005. The site specifically served the residents of the Nazareth Area School District (population 24,000).
With no budget, Ross' growth strategy resulted in an increase in page views by 500% from 2006 (17,000 page views) to 2008 (109,000 page views). The strategy was based on three key principles.
On average, 72% of visitors returned to the site nine or more times in a year with 24% of all visitors returning more than 100 times a year. 80% of visitors were return visits, while 20% were new users.
The site was top ranked for the search phrase "Nazareth News" on six different search engines including Google and Yahoo!
NewsOverCoffee was one of the first hyper-local community websites in the United States. Initially launched in 2004, Ross pulled back, revisited his strategy and relaunched in early 2005. The site specifically served the residents of the Nazareth Area School District (population 24,000).
With no budget, Ross' growth strategy resulted in an increase in page views by 500% from 2006 (17,000 page views) to 2008 (109,000 page views). The strategy was based on three key principles.
- Focus on the core, which was the Borough Council and School Board, then expand to other municipalities in the District.
- Content strategy was critical. Posts were only made specific to activities within the borders of the District. County, state, or national news was not included unless it directly referenced Nazareth.
- Related to content, the tone of posts and management of comments was critical to create a 'safe' online space for residents to discuss issues without having it turn into a flame session and the best way to do that was by setting the tone in the content he posted.
On average, 72% of visitors returned to the site nine or more times in a year with 24% of all visitors returning more than 100 times a year. 80% of visitors were return visits, while 20% were new users.
The site was top ranked for the search phrase "Nazareth News" on six different search engines including Google and Yahoo!
Testimonials
"I have known Ross for a few years now, ever since I became intrigued and impressed by his innovative placeblog (NewsOverCoffee) back in 2006. It was far ahead of the pack and won wide praise in the then emerging placeblogging community. He is truly a pioneer of the Valley's blogging and online news world, and extremely knowledgeable about a range of new media applications."
Jefferson Pooley, Assistant Professor of Media and Communications, Muhlenberg College.
"The best community blog I've seen hereabouts thus far has been NewsOverCoffee."
Joseph P. Owens, Editor, The Easton Express-Times
"I can't think of anyone who has done a better job of putting the Internet to work in the service of his or her community."
Bill White, Columnist, The Allentown Morning Call.
"I have known Ross for a few years now, ever since I became intrigued and impressed by his innovative placeblog (NewsOverCoffee) back in 2006. It was far ahead of the pack and won wide praise in the then emerging placeblogging community. He is truly a pioneer of the Valley's blogging and online news world, and extremely knowledgeable about a range of new media applications."
Jefferson Pooley, Assistant Professor of Media and Communications, Muhlenberg College.
"The best community blog I've seen hereabouts thus far has been NewsOverCoffee."
Joseph P. Owens, Editor, The Easton Express-Times
"I can't think of anyone who has done a better job of putting the Internet to work in the service of his or her community."
Bill White, Columnist, The Allentown Morning Call.
SERVICE ELECTRIC TV 2 SPORTS 1999
Broadcaster
In a freelance capacity I provided play-by-play announcing for high school and college wrestling matches.
I was also a pit lane reporter for the NASCAR Busch North race at the Nazareth Speedway and was in the booth announcing the USAC Silver Crown Series race, also at the Nazareth Speedway.
Broadcaster
In a freelance capacity I provided play-by-play announcing for high school and college wrestling matches.
I was also a pit lane reporter for the NASCAR Busch North race at the Nazareth Speedway and was in the booth announcing the USAC Silver Crown Series race, also at the Nazareth Speedway.
AM 1230 ESPN 2001-2005
Broadcaster
Ross provided play-by-play radio coverage of Lehigh University's NCAA Division I wrestling program. Lehigh is historically a top 15 program and often closer to the top 10.
Matches were broadcast locally and streamed online for alumni to be able to hear the matches who did not live locally. I sometimes had a broadcast partner and others did the matches solo. I had to set-up the equipment I used, coordinate with the studio for commercial breaks, and plan the opening and closing to ensure all required commercials and announcements were included.
Broadcaster
Ross provided play-by-play radio coverage of Lehigh University's NCAA Division I wrestling program. Lehigh is historically a top 15 program and often closer to the top 10.
Matches were broadcast locally and streamed online for alumni to be able to hear the matches who did not live locally. I sometimes had a broadcast partner and others did the matches solo. I had to set-up the equipment I used, coordinate with the studio for commercial breaks, and plan the opening and closing to ensure all required commercials and announcements were included.
Testimonials
"I'd love to have you continue to do our [wrestling] matches. The response has been excellent."
Glenn Hofmann, Associate Director of Athletics, Lehigh University.
"The station switch will not affect Lehigh's well-renowned broadcast teams, to which fans have grown accustomed...and broadcast veteran Ross Nunamaker will keep fans in tune with the bout-by-bout drama of Lehigh wrestling."
Press release by Jeff Tourial, Lehigh University.
"I'd love to have you continue to do our [wrestling] matches. The response has been excellent."
Glenn Hofmann, Associate Director of Athletics, Lehigh University.
"The station switch will not affect Lehigh's well-renowned broadcast teams, to which fans have grown accustomed...and broadcast veteran Ross Nunamaker will keep fans in tune with the bout-by-bout drama of Lehigh wrestling."
Press release by Jeff Tourial, Lehigh University.
THE US WEEKLY 1997-2002
Writer
In a freelance capacity Ross covered local sports and community events for a weekly print publication owned by the daily newspaper, The Express-Times.
He also covered the events at the Nazareth Speedway including Indycar, NASCAR, and USAC sanctioned events.
Writer
In a freelance capacity Ross covered local sports and community events for a weekly print publication owned by the daily newspaper, The Express-Times.
He also covered the events at the Nazareth Speedway including Indycar, NASCAR, and USAC sanctioned events.
WEEX 1230 AM 1996 - 1999
Broadcaster
Freelance position providing play-by-play and color commentary with Doug Heater for all of Nazareth High School's football games and wrestling matches including post-season.
We were also responsible for setting up equipment and either running commercials on site or coordinating with the studio to ensure proper timing.
Broadcaster
Freelance position providing play-by-play and color commentary with Doug Heater for all of Nazareth High School's football games and wrestling matches including post-season.
We were also responsible for setting up equipment and either running commercials on site or coordinating with the studio to ensure proper timing.
POLITICAL CAMPAIGNS 1993 - 2005
Ross was introduced to database marketing, segmentation, and early stage personalization in 1993 when he became the Campaign Manager for a candidate in the Northampton County, County Executive campaign.
In order to maximize the efficiency of the spend on mailings, the campaign would purchase voting lists from political consultants who took the publicly available voting lists and paired data such as mailing address, phone number, and prior voting histories and results for the voting district.
Taken together this information was used to identify which voters were most likely to vote during the specific voting cycle, which party affiliation they belonged to, and how the voting district in which they lived had voted overall in the past. By doing this targets would be identified to secure the base with one message and to focus on likely 'swing' voters.
Campaigns worked on:
Ross was introduced to database marketing, segmentation, and early stage personalization in 1993 when he became the Campaign Manager for a candidate in the Northampton County, County Executive campaign.
In order to maximize the efficiency of the spend on mailings, the campaign would purchase voting lists from political consultants who took the publicly available voting lists and paired data such as mailing address, phone number, and prior voting histories and results for the voting district.
Taken together this information was used to identify which voters were most likely to vote during the specific voting cycle, which party affiliation they belonged to, and how the voting district in which they lived had voted overall in the past. By doing this targets would be identified to secure the base with one message and to focus on likely 'swing' voters.
Campaigns worked on:
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